Pop star Jessica Simpson is stressed. Why? Because she has a contract with Weight Watchers worth $4 million that stipulates that she must lose 50 pounds in 5 months.
That’s a lot of weight and not a lot of time, hence the stress. She has also apparently said that “She wants to teach her daughter to have a healthy lifestyle.”
It’s true for pop stars and it’s true for everyone else. Deadlines are a bad idea.
If a client came to me and said “I want to lose 50 pounds in 5 months” I would tell her to look elsewhere. I would certainly not work with her. This is because my programme is based on long term change. I want to help people change their lifestyles so that they can maintain their weight for the rest of their lives. Someone who is preoccupied with a deadline will not be able to engage with this approach. As soon as you are worried about a deadline, you will start to do short term things like starving yourself or hitting the gym extra hard. These are not long-term strategies.
I have always said it is hard to be a celebrity. Bollywood star Aishwarya Rai, who has recently had a baby has been copping flak from the media about not losing weight soon enough. They are under tremendous pressures that most of us can’t fathom.
But the facts are, if you want to lose weight and keep it off, the strategies you need to employ are quite different to if you want to lose weight as quick as possible.
Jessica Simpson has signed on for a strict deadline and this completely undermines her desire for long term weight loss. She will not be teaching her child any good habits, if she struggles and strains to lose weight within the allotted timeframe by extreme measures.
If you’re not being hounded by the media to lose weight quickly, I suggest taking a more relaxed approach. Only do things that you know you can maintain and throw out any deadlines. Let the weight come off naturally as you make sensible changes to the way you eat.
Dr. Khandee Ahnaimugan (Dr. K) is a medical doctor, weight loss expert and author of the best-selling book, “Slim and Healthy without Dieting”. He provides individual consulting programmes for people wanting to lose weight without dieting. Try his 7 Day “How to Lose Weight without Dieting” Email Course for FREE at www.doctorkweightloss.comGoogle+